How can ethical advertising build trust? Discover the principles of transparency, data responsibility, and how technology ...

The Institute for Advertising Ethics (IAE) is expanding its role with a new program focused on the ethical use of environmental claims in advertising. The initiative, which expands on seminal ...

Don Dodds, Founder at M16 Marketing & PIEARM.AI, is a leading marketing technologist on a mission to help marketers and businesses grow. In digital advertising, where trust and transparency are ...

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JOHNSON CITY, Tenn. (WJHL) — Text messages to voters criticizing Republican Tennessee Senator Jon Lundberg’s voting record as too liberal, which come from a political action committee (PAC), have ...

The digital era, which permeates almost every facet of our lives, has caused a fundamental shift in marketing. ROI and audience engagement still matter, but there's a new heavyweight contender in the ...

As part of a growing ad-industry recognition that ad fraud isn’t just the illegal theft of marketers’ working media dollars, but also unethically funds nefarious parts of the media ecosystem, the ...

Every July, many of the nation’s TV writers gather in Los Angeles, doing their best to ferret out controversy as network executives drop by to plug their fall lineups. But at this month’s meeting, the ...

Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More AI isn’t coming to the workplace. It’s already here. Many of us already ...

Not all ethical fashion brands are created equal. Understand sustainable fashion claims, spot performative sustainability, ...

Jones is currently running for governor, and the party claims the organization behind the ads has not disclosed its funding ...