Personalized marketing, extended use of multimedia and exploring new digital channels remain top content marketing strategies. However, marketers may face unique challenges in 2023 that will change ...

The field of digital marketing is rapidly evolving alongside constant updates to search engine algorithms, consumer shifts and technological progress. Here are five trends I think we can expect to see ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Depending on how you view it ...

60% of consumers are interested in making a purchase through social media (Source: Merkle) More than 1 billion hours of videos are watched on YouTube every day (Source: WARC) 70% of Gen Z TikTok users ...

Does a new year mean new content marketing best practices? Well, yes and no. Looking into the new year, there are new things to consider for your content marketing strategy, but many things haven’t ...

Email marketing typically costs around $9 to $25 per month for a basic software package from the best email marketing platforms. But it can cost more or less depending on factors such as the volume of ...