Commercials for Quviviq and Shingrix topped a recent ranking of the most effective ads across English- and Spanish-language media last year. Earlier this week, research and analytics company EDO ...

NEW YORK--(BUSINESS WIRE)--Today, TV outcomes company EDO unveiled the most effective TV ads from the first half of 2025, spotlighting the creatives that drove the strongest consumer engagement — ...

Have you seen any effective ads lately? TVision measures ad efficacy and puts out a list of the most effective ads for each month. For July, for instance, TVision rated “Woolite with ...

A press release landed in my inbox this morning with the boldest claim I've seen in a long time. Cadbury's latest Heroes campaign has apparently achieved the highest ever score for outdoor advertising ...

Younger viewers find ads on live TV and streamed TV less effective than older viewers according to a new Horowitz survey When you purchase through links on our site, we may earn an affiliate ...

SINGAPORE, May 25, 2026 /PRNewswire/ -- Kantar has unveiled the winners of its 2026 Advertising Effectiveness Awards APAC, recognising the region's most impactful advertising campaigns based on ...

Savanna puts South Africa on the global stage at the 2026 Advertising Effectiveness Awards.

What makes a political ad effective? Are positive campaign ads better than negative ones? Should ads be more or less pushy? According to new research, the answer to all of these questions is a ...

First impressions matter — especially when you’re trying to sell something. How someone views your business, interprets your message or desires your product all play a big role in how likely they are ...