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E.l.f x H&M's Debut Fragrance Collection Looks So Cool

E.l.f Cosmetics and H&M are dropping a new fragrance collaboration soon. Click here to get your sneak peek at all three $30 scents.
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e.l.f. Beauty Is A Buy As It Builds A Global Beauty Empire

e.l.f. Beauty's $1B Rhode acquisition and transparent price hikes showcase its agility and pricing power, even amid tariff and integration risks. The brand dominates Gen Z mindshare, scales ...