Just as drivers rely on the DRS to seize opportunities in a race, Duracell, the only battery brand with Power Boost™ Ingredients, is built different to provide power you can rely on when it matters ...

(CNN) – Duracell is suing Energizer, accusing the rival battery maker of running a deceptive advertising campaign. In its lawsuit, Duracell alleges Energizer’s new ad campaign falsely states its ...

Duracell filed a complaint in federal court in Manhattan last week over Energizer’s claim in an ad that its Max batteries last longer than Duracell Power Boost batteries. Energizer and Duracell ...

In its first Super Bowl campaign, Duracell relies on beefcake to push its "Built Different" campaign. “Duracell is using the Big Game to introduce their new spokesperson, the Duracell Scientist, to ...