In a time when misinformation is everywhere and consumer skepticism is at an all-time high, trust has become marketing’s most valuable currency. And for all the new tools and platforms marketers have ...

I see marketing budgets increasingly put under a microscope. Every dollar is being scrutinized, and inefficiencies are harder to justify than ever. But despite this increased focus on performance, ...

It’s time to look at the precursor to email and just about every digital channel — good, old-fashioned direct mail. Younger consumers in particular prefer the channel, according to State of Direct ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. In 2010, FedEx launched a campaign that felt ahead of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the relentless pursuit of customer acquisition, digital channels often dominate the ...

Mobile advertising technology company 4Info is launching a new mobile ad targeting product, AdHaven Bullseye, that allows advertisers to target consumers and measure effectiveness more precisely, ...

A new consumer survey and strategic industry data analysis conducted byVericast illustrates why print advertisements remain in style. They play a critical and emotional role in how consumers choose to ...

If you run a business, a side hustle, a podcast, or just want to stay in touch with a community, you know how important great email marketing can be. That’s where Direct Mail comes in — a native macOS ...

Direct Mail is a native macOS email marketing app designed to save time and simplify your workflow. Since this is a native ...