Marketing teams expect measurable growth, not vanity metrics. The correct course should train you to plan campaigns, execute ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

With the latest advancements in data capturing and data processing technology, we have the ability to track the digital world and optimize our marketing efforts at a deeper level than ever before.

If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Cultural institutions embrace digital media and use it as a means to communicate and promote their activities, and also to interact and engage with their audiences. Digital Analytics can help to ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. While questions have recently arisen about certain cultural aspects ...

New book addresses urgent need for C-suite execs to transition from intuition-based decision making to data-driven and advanced analytics strategies We believe that AI and advanced analytics liberates ...

SAN FRANCISCO, August 04, 2025--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the leading digital analytics platform, today announced it has been named both a Leader and a Customer Favorite in The ...