Confusion frequently surrounds the meaning of gross margin and markup, probably because they are two different ways of expressing the same thing. Both measure the difference between the price that you ...

Q. I’m working on pricing for the products I sell. I’m getting confused about the difference between gross margin and markup. Would you please explain this? Also, if I know the gross margin I want, ...

What’s in a markup? Designers dispel some of the mysteries behind the cost-plus model—including how it can be applied to products and services, and why it matters to their firms and the industry at ...