The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered adtech company, has been recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, Q4 2024. According to the ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

Artificial intelligence ( AI) is fast becoming the invisible infrastructure powering Nigeria’s creative economy, reshaping ...

In the ad industry, creatives produce creative, creatively – and everyone else helps out with their non-creative skill sets. Right? Wrong, says Distillery’s Adam Kirby. Get ready for some myth-busting ...

The camera pans across sunlit green pastures crowded with grazing cattle. A rancher from Floresville talks about the six generations of his family and their decades-long partnership with H-E-B. As the ...

Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

AI is the belle of the ball in advertising industry media coverage. It’s impossible to take a twirl around the dance floor without tripping over another article about AI and advertising. Yet ...

It's the eternal filmmaker dilemma. You might hear around town, "Nunsploitation is really big right now. You should write a ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...