Do you know who your best clients are? If you do, are you able to pinpoint what makes them an ideal client? How can you apply that information to all of your marketing activities in order to maximize ...

(Ad) No matter how appealing your product or service is, your customers often don't decide to purchase it the same way. They have different considerations, needs, and journeys. Developing a deep ...

Most small business owners understand the importance of targeting prospective customers, but few take the time to create buyer personas. If you’re serious about getting new business – whether it’s 10 ...

Cultivating a fan community around your brand and products can create marketing and retention opportunities. Learn how to ...

As personas, they are fictional characters birthed by research to represent a composite of the company’s target audience. And for these two, their needs, experiences, goals and behaviors are wildly ...

Buyer personas are idealized versions of your customer, based on market research and real data about your existing customers. Creating buyer personas starts with the collection of basic demographic ...

So, we built our buyer personas around those assumptions and started creating content to appeal to that audience. But then a funny thing happened. When we were talking to customers, we found a ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Running a business is a lot like writing a story. You need to set the scene ...

At a time when data is king and demographics guide marketing decisions, it’s easy to overlook one of the fundamental concepts in sales: buyer personas. A model of your typical customer’s psychology ...