Cost Per Acquisition measures the marketing efforts of a business by showing how much money is spent on average for acquiring a single customer. Cost per acquisition (CPA) is a metric for businesses ...

A key metric in franchise marketing is the cost per sale. However, this metric, especially for budding franchisors, can be misleading. Instead of depending on the cost per sale metric, it’s prudent to ...

David covered broadband providers, smart home devices and security products. Knowing the cost per Mbps of a plan can help you distinguish between a decent internet deal or a service that is just plain ...