Beauty ads promise flawless skin, perfect lashes, and dramatic results—but how much of it is real? In this video we take a ...

Add Yahoo as a preferred source to see more of our stories on Google. A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the ...

Cosmetics brand e.l.f. apologized on Wednesday after social media users slammed it for using stand-up comic Matt Rife in a recent ad. After the brand published the ad on social media platforms earlier ...

It seems it's time to put down the jeans and pick up the makeup. While Sydney Sweeney's American Eagle ad campaign may have seen its time of the day on the internet, a new and fresh out of the makeup ...

Add Yahoo as a preferred source to see more of our stories on Google. Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The ...