After years of scrolling to the bottom of 40-page end-user license agreements just to check the “I Agree” box and move on, consumers are now taking notice of—and taking action over—how companies are ...

What is consumer privacy (customer privacy)? Consumer privacy, also known as customer privacy, involves the handling and protection of the sensitive personal information provided by customers in the ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The shift away from third-party cookies has amplified the demand ...

U.S. privacy law continued to expand in 2024, both geographically and substantively. We now have 19 states with comprehensive consumer privacy laws (some of which are already in effect, while others ...

These nine state privacy laws contain many similarities, broadly conforming to the Virginia Consumer Data Protection Act we discussed here. All nine laws listed above contain the following familiar ...

In September 2024, the Federal Trade Commission (FTC) released an eye-opening report that digs into the data habits of nine major tech giants, including Amazon (Twitch), ByteDance (TikTok), Discord, ...

This checklist assumes the controller wants to ensure that the personal data rights it offers to individuals meet the requirements of all US state consumer privacy laws, including those with future ...

Personal data is invaluable, and the debate over privacy in consumer electronics continues to reach fever pitch levels — from smartphones to smart homes to wearables, tech companies are treading a ...

Almost half the US states have passed comprehensive consumer data privacy protections that go beyond federal health privacy rules, known as Health Insurance Portability and Accountability Act (HIPAA).

California Attorney General Rob Bonta leads investigation with Colorado and Connecticut targeting businesses that fail to honor Global Privacy Control (GPC) opt-out ...

Consumer-facing security tools often focus on one kind of modality, such as password protection, VPNs, or identity management. This forces people to use multiple tools to keep their data private.