Consumer behavior—how people buy and use goods and services—is a rich field of psychological research, especially for companies trying to sell products to as many potential customers as possible.

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. In 2022, consumers were beset by competing forces. High ...

To business leaders and planners standing at the forefront of their industries.In conventional marketing strategies, ...

Canadian consumers kept spending in Q3, but household finances and purchasing decisions diverged. Retail Insider’s report ...

Even as inflation settles, consumers continue to lock into behavioral adjustments that will help them save. According to the 14th edition of the EY Future Consumer Index (FCI), which includes a global ...

Mass-market retailers such as Macy’s, Target, and Dollar General have underperformed, reflecting ongoing consumer caution and a shift toward value among lower-income segments. Our same-store sales ...

Location is everything, so it was hardly a surprise when in-store shopping levels declined over the past few years as consumers settled into new remote work routines — they were in front of a computer ...

Consumer behavior is shifting at an unprecedented pace. The ways shoppers engage with brands, make purchasing decisions, and define value are evolving rapidly, shaped by new technologies, heightened ...

After a long anticipated wait, the Bank of Canada has finally decided to cut interest rates by 25 basis points. The decision marks a departure from the series of interest rate hikes that were ...

Vectorial plans to use the funding to expand its datasets and models as it develops its human behaviour simulation capabilities.