As whitening becomes an expected part of oral care, skepticism about the efficacy of whitening toothpastes has grown. The ...

Read the original article on Purewow. PSA: Teeth whitening pens have officially entered the chat. And with the promise of being an easier, less messy (and potentially faster) method than ...

Colgate-Palmolive introduced the latest product in its Colgate Optic White line in a unique way for a CPG brand, by holding a beauty master class on Instagram with an expert makeup artist to ...

Add Yahoo as a preferred source to see more of our stories on Google. As a society, we’re constantly bombarded with images of celebrities, models and politicians with perfect, photo-ready teeth, which ...

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

A Nevada woman has filed a class-action suit against Colgate-Palmolive, claiming that Colgate's Optic White toothpaste is based on "false hope" because it fails to naturally, deeply whiten teeth as ...

Colgate toothpaste and mouthwash were stored improperly with regard to temperature requirements, the notice read. Recalled products include Colgate Optic White Stain Prevention Toothpaste 2.1 oz., ...

Visiting a dentist for a professional teeth whitening treatment isn't always in the cards — sometimes it doesn't fit within your busy schedule or budget. But there are plenty of at-home alternatives ...