In business terms, a channel is how you sell — or intend to sell — your goods or services to your target audience. Many companies sell through multiple channels. For example, you may sell on your ...

As the viability of traditional branches erodes, banks need to transition to a more electronic delivery system via an integrated channel management strategy, says Harris Bank executive Jim Di Ciaula.

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...