Channel 4 has appointed Rak Patel as its chief commercial officer, a newly created role. Patel, currently head of sales for EMEA at Spotify, will join Channel 4 in January 2025. Patel will assume ...
Channel 4 is continuing the implementation of its “Fast Forward” digital-first strategy with the appointment of Spotify UK sales head Rak Patel to the newly created role of chief commercial officer.
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