For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

What would a Chanel ad be without BLACKPINK's Jennie Kim in it? The K-pop star and Chanel aficionado was tapped by the French luxury brand once again to star in one of their most recent ads. Jennie ...

Twenty-five years ago, Kylie Minogue invited listeners to "Come Into My World" via a track of that name released on her eighth studio album, Fever. Now, Minogue is nodding to the anniversary in a new ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...