Prioritizing viewer attention and leveraging advanced analytics, advertisers can effectively drive measurable, meaningful business results ...
NEW YORK—The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advertisers better measure ads run on ...
The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...
Johnny O'Neill, VP customer success at VideoElephant, gathers his thoughts on what the Digital Place Based Advertising Association's Video Everywhere Summit revealed about the CTV and OOH landscapes, ...
CTV News Channel is Canada's 24-hour all-news network. Watch the latest headlines from Canada and around the world ...
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