India’s CTV audience is still only around 6.6% of its population, much lower than the US, where CTV users are equivalent to ...

Omdia projects Google, Amazon and Netflix will account for 50% of global CTV ad revenue by decade’s end, underscoring a shift in power from traditional broadcasters to streaming platforms, TV ...

Viant Technology said it formed a partnership with Ad Fontes Media to bring news reliability-based targeting to connected TV, calling it the first demand-side platform to enable the capability within ...

SSPs are coming for streaming media. The average CTV platform now authorizes 30 SSPs to sell its inventory, doubling the number of SSPs streamers worked with last year, according to Jounce Media. SSPs ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

Despite the explosive growth of Connected TV (CTV) consumption and inventory, CPMs are stagnating – or even declining. Agency leaders are saying candidly that CPMs have dropped anywhere from 10-30% ...

Coming back from POSSIBLE last month, one thing stood out to me: Streaming TV has entered a much more operational phase. The ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

Add Yahoo as a preferred source to see more of our stories on Google. January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The ...

The CTV Your Morning Ottawa Food Drive collected non-perishable items and money to support the Ottawa Food Bank heading into the holiday season and into 2026. “It is incredible to see such generosity ...