We all know Wendy, the freckled pig-tailed redhead who has served as the mascot for Wendy's for more than 55 years. Even though Ronald McDonald has been out of the spotlight for several years, he has ...

Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s. A branding expert and reporter explain what Burger King is trying ...

Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

Miami-based Burger King thinks the way to remake its image visually is to revisit the year man walked on the moon and musicians played Woodstock. The spirit of 1969 is coming back to the fast-food ...

Burger King has been working to revitalize its brand over the past few years, redesigning everything from its logo to its packaging. The next step: remodeling restaurants. Customers entering Burger ...

An early version of the Burger King logo featured curved letters sandwiched between two yellow buns. The Whopper, which has been around since 1957, was still popular well into the 1980s. When Burger ...