Most fast-food executives improve their flagship burger by convening focus groups, commissioning market research, or bringing ...

The fast-food chain says things are better now. Customers seem to agree. Burger King took a big risk 10 days ago when it aired a series of high-priced ads during the Oscars. If you were watching, or ...

Burger King has developed a reputation for creating some of the best fast food ads across the decades, but its latest campaign might be a step too far (for me at least). Letting its iconic Whopper do ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Burger King just updated its signature Whopper burger for the first time in a decade. Inspired by ...

INDIANAPOLIS (TEGNA) — Most restaurants and fast food chains like to showcase their food at its best but this time, Burger King is going a very different route to try and sell burgers. The fast food ...

Burger King recently announced that its flagship burger, the Whopper, finally got a makeover for the first time in years. The sandwich, which comes with a flame-broiled patty, lettuce, tomatoes, ...

In recent months, fans of Burger King appear to have fallen out of love with the chain’s signature sandwich, the Whopper. Social media has been full of complaints about the quality of ingredients and ...

INDIANAPOLIS (WISH) — Here’s a look at Wednesday’s business headlines with Jane King, who has the latest on flower prices ahead of Mother’s Day and lawsuits against Burger King and Delta. Flowers for ...

NEW YORK (AP) — Burger King’s latest ad stunt is resulting in some less-than-flattering descriptions of its Whopper sandwich. The hamburger chain unveiled a 15-second ad Wednesday designed to trigger ...

Known as 'America's Favorite Burger,' the Whopper at Burger King is one of the most recognizable menu items in the fast food world. Known for being more affordable than the McDonald's Big Mac, BK's ...

NEW YORK (Reuters) - Fast-food chain Burger King said on Wednesday it will start televising a commercial for its signature Whopper sandwich that is designed to activate Google voice-controlled devices ...