The year was 2006, and I was one of a dozen guests invited to BMW's Driving Academy for a complimentary course on performance driving. At the time I was a young professional and, as a car enthusiast ...

In 2018, author and marketing maven Seth Godin posed a question in a podcast: Imagine if Nike opened a hotel. What would it be like? Their reputation, he continued, is so well-established that we can ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...

An online presence has the ability to establish lasting, personal connections with customers. A valuable opportunity for convenience retailers to build brand loyalty through social media is collecting ...

Resonating with customers and building long-term loyalty are crucial aspects of building a successful brand. With the demise of third-party customer data, brands must pivot toward establishing ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

Empowering brand enthusiasts. Harness the organic advocacy of brand enthusiasts within local communities as a potent strategy for cultivating a lively brand connection with customers. Crafting ...

Discover what brand awareness is, why it matters, and how to effectively build it using proven strategies to ensure your ...

There's a notable decline in consumer trust toward brands, with 55% of consumers not trusting brands as much as in previous years Especially amongst Gen Z consumers, a reported 79% stated that it's ...

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

Raider’s advice to aspiring entrepreneurs is to “create a product that is unique, different, and better in some way, and make it easy to explain.” Raider and his co-founders approached Harry’s as a ...