HORRY COUNTY, S.C. (WMBF) - After a deadly weekend on the roads in Horry County, officials want to remind riders coming for Atlantic Beach Bike Week to exercise caution.

Reconnect Rochester kicks off Bike Week 2025 with free rides, safety classes, low-stress bike routes, and a trail guide for cyclists of all ages.

Myrtle Beach Bike Rallies Update: 12 hospitalized after fights cause panic at Atlantic Beach Bike Week By Terri Richardson and Emalyn Muzzy Updated May 25, 2025 7:44 PM ...