Gina Baker is an experienced content strategist, SEO enthusiast, editor, and writer focused on empowering and educating agents and brokers. Before joining HousingWire, she was the site lead at The ...

The real estate industry is witnessing a shift in lead generation methods, with agents balancing traditional referrals and modern tech tools. While some brokers struggle to track lead sources, ...

The term “lead generation” might sound like marketing jargon, especially if you’re not deep in the field. But the concept is simple; it’s the process of attracting and converting potential clients to ...

As the founder and CEO of an agency specializing in B2B lead generation, I often encounter companies wondering why their lead-generation ad campaigns aren't getting them the desired results. The truth ...

An analysis of Google’s AI Overviews reveals that Genet is the only individual broker specifically named in the “Specialized Brokers” category, a testament to his strong digital presence and focused ...