“Did you wear sunscreen today?” reads a smattering of blue bubble letters across the front window of Korean beauty store Senti Senti’s new location in Williamsburg, New York. The shop — founded in ...

Shades: Typically, everyday shades tend to skew more natural and muted in Korea, to accentuate natural beauty. “The most ...

The new tariffs have caused a slight panic among Chicago shoppers, who worry their favorite Korean beauty brands will become too pricey. Over N Over Beauty is being asked a lot of questions about its ...

Ulta Beauty is going deeper into the Korean beauty market through a partnership with K-Beauty World that will bring eight Korean beauty brands to Ulta’s stores and website this summer. Products from ...

When Amrita Bhasin, 24, learned that products from South Korea might be subject to a new tax when they entered the United States, she decided to stock up on the sheet masks from Korean brands like ...

Korean K-beauty products have caught the imagination of skincare buyers around the world Korean skincare or "K-beauty" products are very popular around the world. But as exports from South Korea hit ...

Looking to score some Korean beauty products at a cheaper price? Whether you’re in the United States, traveling to Korea or shopping online, there are a plethora of options available to buy K-beauty ...

If you're still on the hunt for your holy grail sunscreen, social media may have you wondering if a Korean SPF is the answer. And, as experts tell TODAY.com, there are some real advantages to Asian ...