Fans wish to know the answer to “Who is the woman in the Bacardi commercial?” Being a long-running and popular alcoholic beverage brand, Bacardi has had relationships with various celebrities over the ...

Camila Cabello teamed up with Bacardí rum in her first ever spirits collaboration – while also promoting her new single “I LUV IT.” To announce Cabello’s new campaign with the alcohol brand, the ...

For 18 seconds, the new Bacardi spot looks like a pretty standard booze ad. Then “The Myth of the Sun Angels” sets itself apart when the director credits flash onscreen, revealing, “A film by Michael ...

Bacardi CMO John Burke has been in lockdown at his home in London for the past two months. And his challenge is to figure out how to bring people together to relax and enjoy a drink … when people ...

New research predicts that 70% of us aren’t going anywhere for the holidays. Many restaurants won’t be serving, so we’re not going to parties, either. And shoppers are doing it online. Which leaves a ...

Bacardi puts rum on show with new global ad – video Bacardi has launched a new global advertising campaign for its namesake rum, in an attempt to return the brand to its party roots.