How to Develop a Product Portfolio Matrix. The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This ...

What is a BCG Matrix? The BCG matrix is popular conceptual model that's very helpful when you're reviewing your business strategy.

This paper empirically examines the association between the strategic attributes and profitability of businesses in the four cells of the Boston Consulting Group Product Portfolio Matrix. The study ...