Back in Lesson #171, I wrote about the Basics of B2B Marketing. This lesson takes the discussion to the next level, and talks about how much budget should you set aside, and more specifically, how ...

The B2B marketing mix will vary slightly from company to company and industry to industry, but the basics should include a mix of offline (traditional) and online (digital) components. At Bop Design, ...

Being present and accounted for digitally in B2B is paramount. But it can’t be your only answer. Are we taking digital too far? This new guide will show you how to balance the digital and human ...

Lopez Research in conjunction with The Software Industry Association (SIIA) recently surveyed 106 marketing executives about their company’s use of email, mobile marketing and social media to build ...

The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at ...

US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, ...

The Nielsen Global Survey of Trust in Advertising polled more than 29,000 Internet respondents in 58 countries to measure consumer sentiment on 19 forms of paid, earned and owned advertising formats.

Not long ago, saying “B2B influencer marketing” in a serious meeting was enough to get a few eye rolls. That has changed quickly. What once felt like borrowed language from consumer marketing is now ...

B2B global payments provider Payoneer is acquiring German fintech Optile to expand its services to include consumer-to-business payments acceptance. Based in Munich, Optile provides a cloud-based ...