With the release of its new his-and-hers body spray fragrance, Anarchy, Axe has thrown into a tailspin the delicate gender balance of its previous advertising (and by delicate gender balance we mean ...

Unilever's Axe has launched a new fragrance- Anarchy, this time around for both men and women with extensive marketing plans globally.The Anarchy women's variant is being released as a limited edition ...

Since its introduction in the United States in 2002, Axe, the body spray and grooming brand by Unilever, has been pitched squarely at young men, with commercials depicting women getting a whiff of Axe ...

Are you a print subscriber? Activate your account. By Adrianne Pasquarelli - 1 day ago By Tim Nudd - 2 days ago By Ad Age and Creativity Staff - 6 days 22 hours ago By Adrianne Pasquarelli - 1 week ...

Deodorants is one of the most active category with huge volumes of advertising. Axe is one of the iconic brands for youth and was traditionally market leader of the category. Old Spice recently became ...

AXE (also known as Lynx) is the world's leading male deodorant body spray, famous for giving guys the edge with girls. This promise of confidence and seduction is... We’re long-term subscribers to ...

It’s a bird… it’s a plane… it’s… a guy trying to score? Thanks to Axe Body Spray’s latest venture, fans of the brand may find themselves animated in the ...