Australia's tourism bosses have hired wildlife ambassador Robert Irwin and British celebrity chef Nigella Lawson to front a new multi-million-dollar campaign aimed at luring international travellers ...

Tourism Australia is rolling out the next phase of its popular Come and say G’day campaign, and this time, a familiar face is joining in on the fun. Wildlife conservationist Robert Irwin—son of the ...

Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...

The 'Life in a different light' proposition will roll out in Hong Kong, China, Korea and Malaysia from March onwards, building on its initial Asian launch in Singapore in June 2004. The campaign, ...

Tagged 'Where the bloody hell are you', the M&C Saatchi-created TVC was initially unveiled in a pre-launch to the Australian trade media in Sydney, and quickly attracted criticism from a number of ...