According to On3, Manning’s projected NIL value has dropped from $4.8 million to $3.6 million this week. While no reason was cited, both a potential deal falling off the books and the broader branding hit that accompanied Texas’ uneven start could be factors.

Texas Longhorns quarterback Arch Manning didn't choose to be the center of the college football universe. He didn't choose to be a Manning, he didn't choose to be a preseason Heisman favorite, and he certainly didn't choose to be called "college football's first flop." But life isn't fair, and Manning is destined to find himself in the spotlight.

While Saturday might be the first time Arch Manning plays a game inside Sanford Stadium, it will not be his first trip to the iconic stadium in Athens.

Arch Manning put on quite the fourth-quarter performance in Week 9 to help Texas football avoid a historic upset on the road. The 6-foot-4 quarterback helped rally No. 18 Texas from a 17-point fourth-quarter deficit to beat Mississippi State 45-38 overtime ...