The Diageo-owned brand is launching not one but two new lower-alcohol vodka products in the next few months that will be full of summery, fruity flavours. The new range is called 'Smirnoff Infusions' ...

Pre-batched cocktails could help Diageo meet evolving consumer need states including a desire to consume less alcohol and ...

Smirnoff, a vodka label owned by Diageo, today (Nov. 21) launched a new holiday campaign to promote smart and safe drinking, according to a press release. “Drops of Advice” consists of six animated ...

A trans woman and drag queen appeared to promote a paid partnership with Smirnoff, but the vodka retailer is denying any current deal with the budding activist. Several recent Instagram posts from ...

Malt liquor made quite a splash in the '90s, but it goes back further. One brand debuted in the '60s and was popular in the ...

Smirnoff took Halloween celebrations to electrifying new heights this year at Somewhere Else in Naguru, transforming the “Rave to the Grave” party into a thrilling spectacle infused with the bold and ...