Starting this month, advertisers and agencies using Google AdWords stand to achieve a step closer to work-life balance. Google has introduced rotation settings that will allow marketers to adjust ...

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. Yet this can be easier said than done. By ...

Splitting campaigns is almost always the right answer – not in every campaign and not for every keyword, but for every company. This is why. Before we even start, then let’s take a look at a stat that ...

Nothing gets the adrenalin pumping quite like an AdWords campaign that delivers a strong ROI. Success brings a big grin on your face when you realize you can invest more in the campaign, expand the ...

As a Google Partner agency, we get asked if it’s worth running a Google AdWords campaign for B2B companies. My answer is always yes, but do so with caution. A B2B search advertising campaign is ...