Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Audi has tapped ad agency 72andSunny for a global campaign, but is expected to continue working with Venables Bell & Partners in the U.S. The Volkswagen Group-owned luxury brand on Tuesday announced ...

Audi is seeking a new agency for its US advertising business after 14 years with San Francisco agency Venables Bell & Partners as it tries to pivot to electric vehicles and recover from a pandemic ...

Having just celebrated its 30th birthday, Infiniti got a surprise birthday gift from Audi: an advertisement on Tencent's WeChat Moments. The Audi advertisement on WeChat Moments became the center of ...

To promote its new electronic vehicle, the Q4 Sportback e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign. The internet is responsible for producing almost 2% of ...