ASMR is the third most popular search term on youTube worldwide. But in case you haven’t heard of it, it stands for autonomous sensory meridian response. Interest in ASMR has exploded over the past ...

In early 2018, medical school lecturer Dr. James Gill was at a pub drinking with friends ahead of competing in the fifth season of the reality show “The Island with Bear Grylls.” His appearance on the ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

The perpetuating social media universe of people tapping surfaces, crinkling paper and whispering into microphones might seem bizarre to newbies. But many people experience what is called autonomous ...

Last night I couldn’t fall asleep so even though experts say it’s not a good idea to plug into social media during bedtime I hopped on TikTok and came across a live creator who was speaking in a super ...

On April 5, a YouTuber known as Gibi ASMR uploaded a surreal track-by-track tribute to Billie Eilish’s debut album, When We All Fall Asleep, Where Do We Go? It’s not your typical YouTube pop tribute.

Sleep is one of the most important foundations of health, yet millions of people struggle to fall asleep and stay asleep. If you are reading this, you may be one of them… Over the last decade, one ...

“It’s a physical sensation that begins in the scalp and extends through the body,” says the creator of popular ASMR videos. No time to get a stress-relieving massage in real life? For some people, ...

Not long ago, I opened my laptop, dimmed the lights in my room, and clicked play on the YouTube video “ASMR Ear Eating Twins”. To let my imagination drift, I lowered the sound levels and closed my ...