A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

In digital marketing, there is a constant drive for innovation—not only for clients but also from competitors and in the new technology available in this field. One such “tool” that has taken center ...

Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights. Split tests (A/B tests) are crucial to long-term PPC success ...

Testing different versions of your ad copy, marketing campaigns, and landing pages can greatly influence the long-term success of your campaigns and online business. With countless articles available ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

"Most advertisers are doing split testing all wrong," says Dan Thies. "That's because, in a typical A/B split test, what you're doing is keeping your Control (the best performing ad) running, and ...

E-mail service provider eDialog announced a major overhaul of its campaign management technology, including a new feature that allows marketers to A/B split test small portions of their files and roll ...

The biggest stories of the day delivered to your inbox.