According to a bulletin sent to dealers seen by Cars Direct, Ford will pay its partners up to $22,500 to order new F-150 Lightning electric trucks from its Retail Replenishment Ce

With 22,807 units sold in the first nine months of the year, up by 86% from last year, Ford has been selling the F-150 Lightning well. However, the Blue Oval marque is hard-pressed to move more of its electric trucks by offering huge incentives to dealers – deals that can potentially affect its pricing and make it more attractive to EV buyers.

Ford is incentivizing dealers to move its F-150 Lightning electric trucks. Through a new pilot program, dealers can earn up to $22,500.

Dealers can make $22,500 by ordering 15 F-150 Lightnings from regional EV distribution centers designed to reduce carrying costs and give customers quicker access to more inventory.

Cars Direct notes it’s possible some dealers may be encouraged to offer better prices and leasing deals for the F-150

Granted, legacy automaker Ford ($F) has had a rough go of things with its electric vehicle aspirations, but a new plan targeting dealerships may