I’m a fitness writer – here’s why you can’t miss this Oura Ring Amazon Prime Day deal - For the first time, you can pick up an Oura ring 4 for less than £300 – but its predecessor is available for nea

If a smart watch just isn't the right fit for you, you can check out the Oura Ring in its latest iteration. And get it on sale for Prime Day.

Smartwatches aren’t for everyone. Maybe you don’t want to wear a screen-equipped gadget to bed, or you’re just after something that’s less obtrusive. Subtlety is where smart rings like the Oura Ring 4 shine, and Prime Day has knocked down its cost. It costs $296.65 ($52.35) from Amazon, which is both its best price and first significant discount.